Online streaming services have revolutionized the way we consume media online. The beauty of the internet is that it allows for uncensored interaction between broadcasters and viewers: A modern innovation that YouTube has championed to the mainstream.
With the rise of eSports, Twitch entered the market, creating a 24 hour streaming services catered specifically to gamers. Major companies became aware of these unique audiences resulting in an influx of sponsorships and advertising dollars, allowing content creators to transition from cult favorites to pseudo-celebrities with tantalizing salaries to match their newfound notoriety.
This article profiles 10 of the most successful content creators using YouTube and Twitch as of 2015, ranked from lowest to highest.
- Annual Earnings: £925,000 a year ($1.42 million)
- Subscribers: 1,892,747
- Views: 35,765,916
Syndicate, also known as Tom Cassell, operates one of the most successful streams on Twitch playing Minecraft, a game developed by indie developers based out of Sweden with low rate graphics, a lack of storyline, and little to no marketing push. Regardless, he’s built a dedicated following of diehard fans who pledge their support through paid subscription and affiliate sales.
- Annual Earnings: $4.3 million
- Subscribers: 14,511,148
- Views: 1,650,076,560
Jenna Marbles is a YouTube personality, comedian, and podcaster for SiriusXm radio. Initially rising to fame with a video she uploaded to YouTube titled, “How To Trick People Into Thinking You’re Good Looking”, she’s since focused her attention on creating daily videos for fans that showcase a day in her life. Of the listed YouTubers on the list, Jenna’s popularity has reached the mainstream, elevating her to the ranks of pseudo-celebrity.