For most people, their knowledge of beauty pageants is solely limited to those from movies and TV shows – TLC’s Toddlers & Tiaras, anyone? These shows parade all of the contestants’ insecurities for the audience and we’re left wondering why anyone would ever take part in pageants at all.
However, there are tons of pageants around the world that don’t get as much coverage, but try and accomplish some good instead of focusing on the competition. Many organizations use pageants to raise the profile of their issue or just to promote their brand. Check out some of the world’s most unusual pageants below.
Miss Correct Posture
A great example of a pageant that was created to raise the profile of an issue is the Miss Correct Posture pageant, which took place throughout the 1950s and 1960s in the United States. The chiropractic industry was first starting to be taken seriously in the early 1950s, and they were looking for a way to bring legitimacy to their profession.
In 1956, the first Miss Correct Posture pageant was held at a chiropractic conference in Chicago, and the women were evaluated on their beauty as well as the results of their spinal x-rays. That year, 18-year-old Lois Conway walked away with the title as well as a cash prize.