Celebrity Endorsed Products That Made a Ton of Money
Sometimes, starring in hit movies and TV shows, or playing many seasons on a top-ranked sports team just isn’t enough. Many celebrities choose to fill their time with endorsement deals that keep the money rolling in for years or even decades after they leave the spotlight.
There have been a whole host of endorsement deals that were wildly unsuccessful (remember Rachael Ray’s controversial Dunkin Donuts commercial?), but many luckier celebrities have gone on to attain even more fame through their choice of endorsements.
Here’s a list of a few that worked out super well for the celebrity spokesperson:
The Foreman Grill
Most kids growing up in the 90s don’t have to be reminded of what a success the Foreman Grill was for George Foreman. Formally titled the “George Foreman Lean Mean Fat-Reducing Grilling Machine”, it has sold over 100 million units across the globe since its introduction in 1994.
Although George Foreman has an Olympic gold medal for boxing, and was a world champion for many years, most people remember his big, smiling face primarily from the infomercials that played almost every evening. You’d see him enthusiastically promoted the grill with his signature catchphrase “It’s so good I put my name on it!”
Britney Spears for Pepsi
Although it’s now Beyoncé’s face that most people associate with the Pepsi brand, in 2001 Britney Spears was the official queen of all things, Pepsi included. Her Pepsi campaign was especially successful because she was at the height of her career at the time, and in her wildly popular commercials, she managed to straddle the thin line between demure teenage pop star and sexy girl-next-door.
At the time, Pepsi’s major competitor Coca-Cola was running ads with images of cute polar bears, and although they were adorable, they just couldn’t match Britney’s catchy songs and sex appeal. Britney had raked in over $8 million before the end of the ad campaign.
Michael Jordan’s Air Jordans
The very first pair of Air Jordans were custom-designed for Michael Jordan in 1984, and were colored red and black to match his Chicago Bulls uniform.The NBA Commissioner took issue with the fact that there wasn’t enough white in the shoe, and fined Jordan $5,000 each time he stepped onto the court wearing them. This tiny fine was nothing compared to the millions that Jordan would later rake in for endorsing the shoes, which were quickly mass-produced and sold all around the globe.
There have been over 20 different designs and styles of Air Jordans produced, all branded with the iconic logo of Jordan dunking a basketball mid-flight.