17 Things Only Entrepreneurs Understand

When you first start your own business, you’ll quickly realize just how much you don’t know. From founding a board of directors to sitting down with your accountant, all your research will quickly get thrown to the side as you start learning what strategies work best for you and your business. Don’t be afraid to quickly rethink plans as your knowledge grows. However, you should stay true to your conscience, and trust your gut with the fundamentals.

Here are a few things to keep in mind that only tried and true entrepreneurs know.

People are their business

The best entrepreneurs know that it’s not about the product, it’s about the people they’re selling it to. Simplify everything, and focus first on your customer. Once you’ve gotten to know what your customer really needs, building it becomes a simpler task.

This means you need to do your research. Know the ins and outs of your market, and make sure that your product can stand up to even the most discerning customer’s taste.

gpointstudio / Shutterstock.com

gpointstudio / Shutterstock.com

It’s not about the idea; it’s about finding the need

This goes along with the idea that people are an entrepreneur’s business. A lot of people have the idea in their head that every start up or new business needs a true ace-in-the-hole product.


Actually, it’s not as much about the product, and more about filling a hole in the market. This takes hard work and research, but it doesn’t mean that you’re a failure if you don’t have a great idea right away.

Dmitry Kalinovsky / Shutterstock.com

Dmitry Kalinovsky / Shutterstock.com

You don’t always need a business plan

Many older companies started with huge, binder-sized business plans. While this thorough research will never be useless, you can throw away the idea that you need a 12-step plan in order to start.

Some of the biggest companies out there have started with a small idea, and snowballed from there. You could be the next.

mavo / Shutterstock.com

mavo / Shutterstock.com

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