There are plenty of tricks that companies both big and small use to get you to drop more dough on their products. These tricks range from simple — like training service staff to be more personable so you feel at home — to complex — like altering the products on the end of the rows to trick you into thinking they’re sale items.
Whether you realize it or not, these tricks have definitely worked on you in the past, and will continue to convince you to spend money in the future. Here’s how you’re getting played:
Switching up items on the ends of the rows
Based on our past experiences, we tend to believe that the products on the ends of the rows are on sale because they’re singled out. Actually, this isn’t usually the case. These items may be products that the store is being paid to feature that week, or just something they need to get rid of.
Beware of picking something off the end of the row just because it looks like a good deal — these are simply the items the store wants to convince you to buy this week.